Internal SEO On-Page SEO
Today we are going to start getting deeper and deeper. In the next three lessons, the first of which is, we will talk about the most important SEO practical practices.
The next lesson will be on external SEO, which follows on the most important technical aspects of SEO.
As for this lesson today we will address the most important SEO practices within the page (i.e. the most important factors that you have to consider within a web page, to get the best ranking in the search engines).
On-Page SEO means : every change or modification you make to the internal elements of a web page, in order to improve and develop it in order to be more quality and understandable to search engines and visitors together.
Content is King
The content is the king and the king will always remain. The goal of search engines, Ali and Google, always headed, is to provide value and quality to users.
In fact, the user will never feel satisfied with fragile and shallow content, and have a lot of fillings without providing value.
When you make quality your motto in creating content for your site, you pass the first, most important, and most difficult test of your site appearing in the initial search results. Here are the most important content specifications that are eligible to appear in the initial search results:
The content of your site must be unique and unique
If you intend to copy other sites and copy content from them, I advise you not to enter this game in the first place. No search engine that respects content copied or duplicated by another site.
Of course, you are not required to completely invent new ideas and post them to your site.
But what is meant here is to write in a unique style, and to address the topics from different angles, and you have your own thought in presenting the topics, and basically you have a good culture and knowledge of the topics you deal with, and the source of your knowledge of these is a variety of different sources, and of course of high quality.
Here are some tips that will help you get unique and unique content:
A good writer is basically a good reader.
You must be a fan of the field in which you choose to write, and be constantly familiar with everything new in it.
By accumulating knowledge from various sources, you can create unique and unique content in your own style.
If you do not have the talent for writing, you can enlist the help of an essay specialist.
Of course, not every website owner must write all the content of his website himself, the option to use specialists is always on the table, but you have to be sure of how well others can write unique and unique content.
Do an extensive research before you start writing
Whatever your level of writing abilities, you first have to do your own research, to see how others approach this topic, and to arrange your thoughts and take notes, which will be your guide to writing later.
Your site content must be of high quality
Many people can write unique and unique content, but few are the ones who can create unique and unique content, and also of high quality.
The idea of quality is very different from the idea of excellence. Quality means providing value to visitors, a useful value that deserves visitors time, answering their questions and achieving what they seek. In short, good content is useful content for those who see it.
Here are some tips that will help you write high-quality topics: –
Do not be superficial in your subjects, in general and dry.
But try to deal with your subjects in a more profound way and familiar with all aspects, and this is achieved only through careful study and research on the topic or area in which you would like to write.
Add your personal experiences in your topics and share your opinions with your visitors, this will increase the value and quality of your topics.
Your site’s content must be constantly renewed
The search engines, especially the Google search engine – for personal experience – loves the constantly renewed sites that regularly add new topics.
Here are some tips that will help you to have constantly renewing content: –
Before you start publishing your site, be sure to have a large collection of topics and articles, so as not to pressure yourself in times when you will not be able to create new content.
You must develop a clear and complete visualization and scheduling of how to provide your site with new content, before you begin to create your site. Determine whether you are going to write two, three or four topics each week and stick to your determination.
If you intend to create a really big site and intend to provide it with constantly renewing content, do not rely solely on yourself as a source of new topics. But try to find a partner or someone you pay for to supply you with new topics for your site.
The title is the most important element of the web page, it is especially important for the user because it expresses the content of the page completely. It is also very important for search engines as well, because it is an essential component for understanding the content.
You must choose a unique and unique title for each webpage within your site. This title should be appropriate, and the content of this page should be well expressed.
The target keyword should also be used in the title of the page.
Page title must not exceed 65 characters, which is the number of characters allowed to appear in search results.
Although Google announced before, that the page description has not become an indicator to measure the quality of the page, the page description is especially important for the user. The page description is the integral part of the title, and it is very important to attract user attention.
Also, when the search words match one of the words in the page description, they will appear in bold in the search results.
Put an appropriate and expressive description of the content of your page without padding or lengthening, and write a unique and distinct description of each page on a site without repetition. You should also use the target keyword to describe the page. Do not limit your page description to more than 160 characters.
Sub-headings are a way to divide and organize content, to raise the ability to understand it. You must provide subtitles to subdivide the content of each webpage on your site.
This will help the user to understand the main points in the content and the sub points that fall under them, also will enable search engines to understand the content correctly according to the importance of each part of it.
H1: is the headline, which often refers to the headline of the article.
H2: It is the most important subtitle on a web page after the main title.
H3: used for sub-headings under H2.
H4, H5, and H6: Subheadings are less important and their use is uncommon.
Page Text Contents (Body Copy)
Try to make the textual content of your pages easy to understand for the user. Use a simple language that your visitors understand. Use the numbering or dots feature to express addresses that contain text lists (such as the steps to do things).
Start with an attractive introduction that includes an explanation of the nature of the content and what you will provide. You can end your topics with a conclusion containing a quick summary of the topic, and the key points covered. Review your topics before publishing and make sure they are free of grammar and spelling mistakes.
One picture is worth a thousand words! Images are a very important component of every webpage. Pictures improve the visitor’s experience, make them more accommodating, and help them stay on site for a longer period of time.
You should use the images on your website pages intelligently in line with the rest of the content.
Use the Alt code to help search engines understand the content of an image. Alt is a custom html code that gives a text description of the image, to help search engine spiders understand it.
The page link is one of the most important elements of internal seo, the most sensitive and influencing your site. (It will be covered again technically in the SEO technical aspect lesson.)
The page link must be unique and not duplicate, and it must express the content of the page. It should be short and abbreviated from 3 to five words. It is important that the page link contains the targeted keywords.
Internal links are a very important way to link the content of your site together. Through the internal links, you can direct the visitor to another page, which is related to the content of the page on which he is located.
This will make the visitor stay on your site for a longer period, and you will give him an opportunity to browse topics related to each other, and this will support the level of visitor satisfaction.
On the other hand, internal links are very important to search engines, as they help search engines to crawl well for your site, and move from one page to another.
It also gives an indication to the search engines about the nature of your site’s content, and which topics cover it completely. You should use internal links smartly and without excessively, and in the correct relational context.
External links : These are links to topics related to one of your website pages, but these links are for sites other than your site. Through it you can guide the visitor to some reliable sources related to the content of your site.
Other tips to improve the internal SEO of your site
These pages are very important to identify your site, and to make it eligible to gain the trust of users and search engines together.
2- Put icons for social media.
On every web page on your site, put icons for social media so that the visitor can share your posts. Place it in a convenient and clear place on the page, for easy access.
3- Re-post the old content on your site
Updating old pages, and working to raise the quality of content for existing pages, is one of the most important points that you should always pay attention to and work on constantly.
4- Use text editing features intelligently
There are many important text features, such as bold text for important text parts. And change the text color to grab attention. Or italics for quotes. Use these features intelligently to help the user understand the content of your site.
5- The longer the content, the better
Google loves long, comprehensive content, but avoid doing so by stuffing and repeating sentences.
6- Have a clear strategy for creating content
It is very important to have a clear site structure plan for content. The work is divided between the large topics that represent a comprehensive guide and the small, brief topics that answer a specific question to the user.
It is also important to work on creating coherent and consistent content together.
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